![\"Gravity](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/01\/Gravity-Flow-FI.png\")
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Our Certified Developer Program is made up of elite developers who have created the very best third-party add-ons that support and extend Gravity Forms. During Certified Developer Week<\/a>, we\u2019re shining a spotlight on each of them - today, Gravity Flow<\/a> is taking the stage, and in its entourage, there are a lot<\/em> of happy customers.<\/p>\n <\/p>\n Your business workflows can be streamlined through the forms on your website when you extend Gravity Forms with Gravity Flow, simplifying business processes so much that tasks typically taking you weeks can be completed in just a few minutes.<\/p>\n As well as making your processes quicker, Gravity Flow is extremely flexible, powerful and kind to your budget. Other business process management software tools tend to charge per user, a model that quickly builds up to substantial bills for enterprise customers. In contrast, Gravity Flow charges annual licenses at three price points, without hidden costs for additional users.<\/p>\n Since it was founded in 2015, Gravity Flow\u2019s renewal rate has been rising every year. This is a success that Gravity Flow\u2019s founder thinks is influenced not just by the product itself, but also by the value that is added through outstanding customer support.<\/p>\n Workflows built with Gravity Flow are so flexible that they can be tailored to suit your business perfectly, and it\u2019s high-quality customer support that makes this such a success. The customer support team is dedicated to proactive outreach that helps users embed the tool in their businesses effectively. This means Gravity Flow\u2019s value is demonstrated in real terms and users get results they can\u2019t ignore.<\/p>\n In turn, Gravity Flow becomes an essential tool for business processes to run smoothly and efficiently, making the renewal a no-brainer. This is evident in the Gravity Flow renewal rate, which has consistently been performing above average \u2013 and is still on the rise:<\/p>\n Gravity Flow has a main plugin and multiple extensions for creating bespoke, complex workflows using Gravity Forms and WordPress. The tool creates WordPress workflows using a drag-and-drop setup, so there\u2019s no need for technical or coding knowledge.<\/p>\n Providing functions like generating PDFs, creating flowcharts, checklists and folders, or managing online purchases, Gravity Flow\u2019s extensions can be used for a wide variety of business processes. This is reflected in sales data that was shared by Gravity Flow\u2019s founder and revealed that key extensions had a relatively even spread in popularity.<\/p>\n Plus, its range of integrations mean other tools such as WooCommerce, PayPal, Zapier and Mailchimp can be hooked up for a simpler and more connected user experience.<\/p>\n Focusing time, energy and resources on high-quality support means Gravity Flow creates happy customers \u2013 and retains them. This starts from set-up, with the support team aiming to help customers succeed with Gravity Flow and show the product\u2019s benefits for businesses in practical terms, which means the decision to renew is easy to make.<\/p>\n Personalized emails are sent out, initially asking if customers need any help, and later to check how things are going. When following up with queries, the support team aims for a quick first response time and rolls out automated follow-up emails if their responses go unanswered.<\/p>\n Gravity Flow also provides an onboarding sandbox so each customer can try things out (without fear of breaking anything if they make a mistake) and this doubles as a platform for reproducing support issues and demonstrating proof of concept projects. All of this extra effort means customers are given more opportunities to resolve their issues and unblock any barriers to continued use.<\/p>\n Their documentation works as a marketing tool and a self-serve support tool in equal measure, initiating conversations as well as providing quick answers for customers who need them. Committed to delivering a personal experience, they don\u2019t use documentation in an attempt to avoid talking to their customers. Instead, interactions are encouraged.<\/p>\n Gravity Flow\u2019s support makes such a positive impression that the team views customers who don\u2019t<\/em> use support as the highest risk for not renewing. This is because Gravity Flow\u2019s one-to-one outreach strengthens their customer relationships. It shows users they can continue discussions, ask more questions, and offer feedback and updates. Opening up this dialog means they also get tons of glowing testimonials.<\/p>\n Gravity Flow\u2019s customer support efforts go beyond your typical tech support. It\u2019s not just assistance with getting started or troubleshooting issues: the team goes above and beyond. They care about building relationships with their users and helping them get real value out of their WordPress workflows.<\/p>\n Handling negative outcomes constructively is an art form, and one Gravity Flow seems to have mastered. If customers have negative or neutral ratings, these are routed to Gravity Flow\u2019s founder so that he can identify if and how things can be improved. Positive ratings are routed to Slack for the team to celebrate together.<\/p>\n No software will be the right fit for everyone and refunds are readily available if that\u2019s the case with Gravity Flow. Refunding customers early is seen as a positive because it means the team can focus their attention on customers who can<\/em> get the value of Gravity Flow and make sure that happens.<\/p>\n Gravity Flow has a simple formula for success: it\u2019s all about delivering the highest quality and making sure their customers experience the product\u2019s full value. This certified developer is a shining example of how being good to your customers is good for business.<\/p>\n In a post about how customer support contributes to Gravity Flow\u2019s enviable renewal rate<\/a>, Gravity Flow\u2019s founder, Steven Henty, said: \u201cHelping our customers work through their problems and find solutions is not just a short-term win for them. It improves efficiency with lasting results. All the while, Gravity Flow becomes more deeply integrated within their business, so it\u2019s invaluable for us too<\/em>.\u201d<\/p>\n With a commitment to developing an exceptional product as well as strong, lasting customer relationships and a support team dedicated to getting their users transformational results, Gravity Flow\u2019s efforts are reflected in their sky-high renewals.<\/p>\n Take our advice, Gravity Flow is a certified developer that deserves your full attention: Get started with Gravity Flow<\/a>.<\/p>\nTransforming business workflows with Gravity Flow<\/h2>\n
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![\"Gravity-Flow-renewal-rate-from-customer-support\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/06\/Gravity-Flow-renewal-rate-from-customer-support.png\")
Gravity Flow\u2019s founder, Steven Henty, said the company does two things to achieve that 70% renewal rate on licenses: making a great product and providing outstanding customer support:<\/p>\nHow Gravity Flow extends Gravity Forms to make a great product<\/h3>\n
![\"Gravity-Flow-sales-data\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/06\/Gravity-Flow-sales-data.png\")
The flexibility of Gravity Flow means its use cases are extremely diverse; a solution can be built based on what a business needs, whether that\u2019s related to sales, approvals, enrolments in classes, requests for vacation, or a bespoke automation.<\/p>\n![\"WooCommerce](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/06\/WooCommerce-Gravity-Flow-integration.png\")
<\/p>\nHow Gravity Flow provides outstanding support<\/h3>\n
![\"Gravity](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/06\/Gravity-Flow-documentation-example.png\")
Here\u2019s an example of Gravity Flow\u2019s documentation, taken from a guide on the vacation request process.<\/em><\/p>\nWordPress workflows helping you go further<\/h2>\n
![\"Gravity-Flow-list-of-workflow-steps\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/06\/Gravity-Flow-list-of-workflow-steps.png\")
The team will occasionally send out code snippets with useful functions to customers (and add these as examples in their documentation too). They don\u2019t offer custom services or development, but they link up customers who have development requests with trusted external developers and stay in touch with both sides throughout the process.<\/p>\nA certified developer that is dedicated to delivering value<\/h2>\n